47% of Backlinks Are Nofollow - Weak Effective Link Profile
Nearly half the site's backlinks are nofollow and pass no SEO value. Many visible backlinks come from low-quality blog spam sites that likely originated from old link building campaigns or comment spam. The effective dofollow link count of ~895 across 393 domains is modest for a manufacturer of this scale. A backlink audit to identify and disavow toxic links - combined with active acquisition of quality links - will improve the effective link profile.
Recommended action
Run a full Backlink Audit in SEMrush. (1) Identify toxic and spammy referring domains. (2) Create a disavow file for Google Search Console to neutralize harmful links. (3) Begin proactive acquisition of quality dofollow links from relevant industry sources (see Authority Score issue above).
Authority Score of 21 Is Below Industry Average for Established Manufacturers
Micron Solutions has an Authority Score of 21, below the average for B2B manufacturers of this size. Key competitors - witmold.com (AS 28) and negribossi.com (AS 30) - have stronger link profiles, which is one reason they outrank Micron for non-branded searches. Authority Score is built primarily through earning quality backlinks from reputable, relevant sources.
Recommended action
Launch a structured link acquisition program targeting: (1) plastics/manufacturing trade publications (Plastics Technology, Plastics News, MoldMaking Technology), (2) industry associations (PLASTICS Industry Association, Society of Plastics Engineers), (3) customer case studies on client websites, (4) supplier and partner pages, (5) Thomas Net / Manufacturer's Row directories. Aim for 10–15 high-quality dofollow links per quarter.
The backlink profile shows the site relies entirely on organic link acquisition - no active link building. For a competitive B2B manufacturing space where buyers search nationally, domain authority is a key ranking factor. Micron is falling behind competitors who have more structured link programs.
Recommended action
Develop a 6-month link building roadmap: (1) Directory submissions to industry-specific directories (ThomasNet, IQS Directory, GlobalSpec), (2) Resource/data pages on the Micron website that industry sites would naturally link to (e.g., material properties guides, tolerances reference sheet), (3) Supplier partner page exchanges with material suppliers and tooling partners, (4) Targeted outreach to industry publication editors for product spotlights or capability features.