What happens next
Recommendations organized by when they happen. 'Now' is what we're working on, 'Next' is coming up, and 'Later' is planned for down the road.
Now
6 recommendations
Active work or the next thing to start.
Create Content Strategy Targeting Commercial Keywords
The site captures mostly branded traffic (412 visits) vs. commercial intent (41 visits). Map the keyword gap vs. witmold.com and woodlandplastics.com. Develop a list of 20–30 target keywords for new or expanded pages.
Status Proposed
Fix Duplicate H1 + Title Tags Across 60 Pages
Sixty pages use identical text for their H1 and title tag - a systemic template issue. Fix the template to generate unique, differentiated title tags and H1s for each page type.
Status Proposed
Add Alt Text to 21 Images
Twenty-one images are missing alt attributes. Start with product and capability images - these carry the most keyword weight and image search potential.
Status Proposed
Build Internal Link Structure for 21 Near-Orphaned Pages
Twenty-one pages have only one incoming internal link. Map each to 3–5 related pages and add contextual links with descriptive anchor text. Consider adding a Related Capabilities block to capability page templates.
Status Proposed
Fix Multiple H1 Tags on 62 Pages
Sixty-two pages have more than one H1 - almost certainly a template-level bug. One template fix propagates the correction across all affected pages immediately.
Status Proposed
Expand Thin Content on 11 Low-Word-Count Pages
SEMrush flagged 11 pages for low word count. Priority: capability pages (insert molding, overmolding, thermoset). Each needs 400–700 words covering materials, tolerances, applications, and a CTA.
Status Proposed
Next
7 recommendations
Queued behind the current Now items.
Add Schema Markup to Key Pages
Add Organization schema to homepage and About page. Add Product/Service schema to capability pages. Add FAQ schema to pages with Q&A sections. No schema currently exists on any audited page.
Status Proposed
Fix Duplicate Meta Descriptions (3 Pages)
Write unique, keyword-rich meta descriptions for the 3 affected pages. Each should be 140–160 characters and include a call to action.
Status Proposed
Launch Backlink Acquisition Program
Submit to industry directories (ThomasNet, GlobalSpec, IQS Directory). Reach out to trade publications (Plastics Technology, MoldMaking Technology) for capability features. Identify 10 customer sites for case study backlinks.
Status Proposed
Fix Broken External Link and HTTP/HTTPS Mixed Content
Remove or replace the 1 broken external link. Update the 1 HTTPS-page link that points to an HTTP resource.
Status Proposed
Optimize 6 Pages for AI Search Coverage
For the 6 pages SEMrush flagged as content-not-optimized for AI: add a clear summary paragraph in the first 100 words, restructure with clear H2/H3 hierarchy, and add FAQ schema. Focus on Gemini (currently 0 citations).
Status Proposed
Resolve robots.txt - Unblock 70 Render-Critical Resources
Review robots.txt and allow Googlebot access to CSS, JavaScript, and font resources that are currently blocked. Test rendering in Google Search Console URL Inspection Tool.
Status Proposed
Create and Deploy llms.txt File
Create /llms.txt at the site root with a summary of Micron Solutions' capabilities, allow/disallow directives for AI crawlers, and links to key pages. Reference llmstxt.org for formatting.
Status Proposed
Later
4 recommendations
Planned but deferred until earlier work clears.
Execute Keyword Gap Content Build-Out
Based on Phase 1 keyword strategy, create or fully rewrite 5–8 capability pages targeting commercial-intent keywords identified in the gap analysis vs. witmold.com and woodlandplastics.com. Prioritize: "injection molding company," "custom plastic injection molding," "precision plastic components."
Status Proposed
Build Industry Vertical Pages (Medical, Automotive, Aerospace)
Create or expand industry-specific pages for the top verticals Micron serves. Each page should be 600–900 words covering regulations, tolerances, common part types, and Micron's specific experience. These pages attract high-value, industry-specific searches.
Status Proposed
Connect Google Analytics & Set Up Conversion Tracking
Confirm GA4 is properly configured. Set up conversion goals for: quote form submissions, phone call clicks, email link clicks, and file downloads (spec sheets). This data is essential for measuring ROI from SEO improvements.
Status Proposed
Run Backlink Audit and Disavow Toxic Links
Use SEMrush Backlink Audit to identify toxic and spammy referring domains (multiple blogspot spam sites are visible in top backlinks). Create a disavow file and submit to Google Search Console.
Status Proposed