What happens next
Recommendations organized by when they happen. 'Now' is what we're working on, 'Next' is coming up, and 'Later' is planned for down the road.
Now
9 recommendations
Active work or the next thing to start.
Launch Google review acquisition campaign
Rowan Center has only 1 Google review vs competitors with 10-79 reviews. Competitors with more reviews dominate the local pack. Send review request emails to past patients with a direct GBP link. Target: 15+ reviews in 30 days.
Status Proposed
CBT page ranks 24th for a 12,100/month keyword - wrong content format for commercial search intent
Your CBT (Cognitive Behavioral Therapy) page currently ranks 24th - page 3 - for a keyword searched 12,100 times a month. At that position you're getting essentially zero traffic from it. Two problems are compounding here: the page reads like a blog article ("How Does Cognitive Behavioral Therapy Work? A Guide...") rather than a service page, which doesn't match what Google wants to show for people searching for CBT therapy. And it's competing against established psychology organisations (APA, NAMI, Psychology Today) with far more authority on a generic term. The fix is to restructure this as a proper service page for "CBT therapy in Los Angeles" targeting the local commercial intent, not the generic national educational term.
Status Proposed
7 near-identical location pages risk Google doorway page penalty and suppress domain-wide quality signals
You have 7 city-specific anxiety therapy pages (Burbank, North Hollywood, Encino, Beverly Hills, West Hollywood, Westlake Village, Thousand Oaks) that together only attract about 400 monthly searches. More importantly, these pages appear to use the same template with just the city name changed - which Google actively penalises as "doorway pages." This can suppress rankings across your entire site, not just those individual pages. Each location page needs genuinely unique content: local office details, therapist bios serving that area, neighbourhood context, and location-specific service information.
Status Proposed
Fix meta description prefix on Burbank location page
The /burbank-anxiety-therapist/ page meta description started with *** - a template artifact that appears in Google SERPs. Verify fix is live and audit all location pages for the same issue.
Status Proposed
Not listed in key therapy directories - Psychology Today, TherapyDen, GoodTherapy
Your practice is missing from the major online therapy directories that both potential clients and Google rely on. Psychology Today alone has a Domain Authority of 91 and sends high-quality niche backlinks to listed practices. Getting listed is quick and delivers both referral traffic and SEO authority - this is one of the fastest link-building wins available.
Status Proposed
ACT service page is 1,400 words and ranks 13th for a 14,800/month keyword - needs major expansion to break top 10
Your Acceptance and Commitment Therapy (ACT) page currently ranks 13th on Google for a keyword searched 14,800 times a month - that's page 2, getting almost zero clicks. The page is also only 1,400 words, which is too thin to compete with the in-depth resources Google is currently ranking above you. This is your highest-traffic service term with any existing traction and the biggest content opportunity on the site. A proper expansion - covering ACT theory, what sessions look like, who it helps, clinical evidence, and FAQs - could move this page into the top 5 for one of the most-searched therapy terms in your category.
Status Proposed
Fix 695 pages missing meta descriptions
695 crawled pages have no meta description tag. Prioritize service pages, location pages, and top blog posts first. Meta descriptions directly affect click-through rate from search results.
Status Proposed
Shorten title tags on 7+ pages exceeding 60 characters
Most high-traffic blog posts and service pages have title tags over 75 characters (truncated in SERPs). Rewrite doom scrolling, bed rotting, ACT, exercise/ADHD, and location pages to 55-60 characters.
Status Proposed
Fix internal broken link
1 internal link returns a broken status. Identify via SEMrush Site Audit and redirect or remove. Internal broken links waste crawl budget and degrade user experience.
Status Proposed
Next
7 recommendations
Queued behind the current Now items.
High-traffic blog earns almost no backlinks - passive content approach losing authority ground to competitors
Your blog drives the majority of your site traffic with strong articles on ACT therapy, anxiety, and teletherapy - yet this content earns almost no inbound links from other websites. These are exactly the topics mental health publications, wellness blogs, and university psychology departments link to. Without active outreach, the links that should be coming in aren't, while competitors are building authority through PR and content partnerships.
Status Proposed
Optimize Google Business Profile with posts, photos, and services
GBP profile exists but lacks recent posts, updated service descriptions, and sufficient photos. Add 10+ photos, complete all service categories, and publish weekly GBP posts to signal active business.
Status Proposed
Add FAQ schema to top 5 blog posts
Doom scrolling, bed rotting, visualization, psychologist role, and ADHD diagnosis pages rank for high-volume informational queries with active People Also Ask boxes. FAQ schema targets these PAA slots and featured snippet opportunities.
Status Proposed
Add LocalBusiness/MedicalClinic schema to service and location pages
Service pages and all 10+ location pages have no structured data beyond basic WebPage. Adding MedicalClinic or LocalBusiness schema signals entity type to Google and improves local and AI search visibility.
Status Proposed
Authority Score of 29/100 is below the competitive threshold for ranking on commercial therapy terms in LA
Your website's Authority Score sits at 29/100 - the "Weak" tier. For a competitive market like mental health in Los Angeles, practices ranking on the first page for high-value commercial terms typically have Authority Scores above 40–50. This gap means Google is currently ranking competitors above you even when your content is more relevant and your practice is a better fit.
Status Proposed
Audit and consolidate redirect chains
8,686 URLs return permanent redirect status. Review for chains (A to B to C) which slow page load and dilute link equity. Consolidate to direct 301 redirects where possible.
Status Proposed
Fix 145 external broken links
145 external links on the site return broken status. These waste link equity and degrade user experience. Audit and update to live URLs or remove.
Status Proposed
Later
6 recommendations
Planned but deferred until earlier work clears.
Expand location page content for Thousand Oaks, West Hollywood, and Westlake Village
These location pages rank #1-2 for local anxiety searches but have thin content. Expand with local context, therapist bios, specific services, and neighborhood content to defend and improve rankings.
Status Proposed
Build links from mental health and psychology publications
Domain Authority Score is 29 - well below the 40+ needed to compete for high-volume terms. Target guest posts, expert quotes, and resource links from Psychology Today, Verywell Mind, and regional health publishers. Doom scrolling and ADHD content are ideal link magnets.
Status Proposed
Expand ADHD content cluster with 3-5 new articles
ADHD-related pages are already ranking well. Create supporting articles on ADHD diagnosis for adults, ADHD in women, and ADHD/anxiety comorbidity to build topical authority and capture related traffic.
Status Proposed
Set up Google Ads for high-intent local terms
Terms like anxiety therapist los angeles and therapist burbank have high commercial intent but Rowan Center is not in the local pack. PPC can bridge the gap and capture leads while organic rankings improve.
Status Proposed
Add meta description and expand ACT therapy service page
The ACT therapy page is missing a meta description and ranks #3 for acceptance and commitment therapy los angeles. Adding a strong meta and expanding content from 1,400 to 2,000+ words could improve CTR and ranking position.
Status Proposed
Standardize NAP across all platforms and directories
GBP lists the business as Rowan Center for Behavioral Medicine while the website brands as Rowan Center LA. Inconsistency undermines local SEO signals. Audit all citation sources (Yelp, Healthgrades, Psychology Today) and update to the consistent legal name.
Status Proposed