Scope at a glance

Pages

75

Redirects

0

Findings

343

Risks

0

Indexing Rules

0

Requirements

0

Finding Severity

0

Health Score

0 Critical Fix immediately
63 High Fix within 30 days
161 Medium Plan next sprint
119 Low Monitor

SEO Findings

343 diagnostic findings

► GBP Checklist 140 Per-location Google Business Profile criteria audit
  • Medium GBP Check: Washington - Primary Category Accurate

    Criterion: Primary Category Accurate

  • Medium GBP Check: New York - GBP Link to Location Page (not HP)

    Criterion: GBP Link to Location Page (not HP)

  • Medium GBP Check: Colorado - Services Listed w/ Descriptions

    Criterion: Services Listed w/ Descriptions

  • Medium GBP Check: Pennsylvania - Hours Current (incl. Holidays)

    Criterion: Hours Current (incl. Holidays)

  • Medium GBP Check: California - Services Listed w/ Descriptions

    Criterion: Services Listed w/ Descriptions

  • Medium GBP Check: Virginia - No Duplicate Listings

    Criterion: No Duplicate Listings

  • Medium GBP Check: New York - Avg. Star Rating

    Criterion: Avg. Star Rating

  • Medium GBP Check: Pennsylvania - Secondary Categories Complete

    Criterion: Secondary Categories Complete

  • Medium GBP Check: New York - Services Listed w/ Descriptions

    Criterion: Services Listed w/ Descriptions

  • Medium GBP Check: California - Primary Category Accurate

    Criterion: Primary Category Accurate

  • Medium GBP Check: Colorado - Response Rate

    Criterion: Response Rate

  • Medium GBP Check: Maryland - No Duplicate Listings

    Criterion: No Duplicate Listings

  • Medium GBP Check: Colorado - Q&A Feature Monitored

    Criterion: Q&A Feature Monitored

  • Medium GBP Check: Pennsylvania - Response Rate

    Criterion: Response Rate

  • Medium GBP Check: Washington - Services Listed w/ Descriptions

    Criterion: Services Listed w/ Descriptions

  • Medium GBP Check: Washington - Description Complete (750 char)

    Criterion: Description Complete (750 char)

  • Medium GBP Check: Washington - Cover Photo

    Criterion: Cover Photo

  • Medium GBP Check: Colorado - Secondary Categories Complete

    Criterion: Secondary Categories Complete

  • Medium GBP Check: Pennsylvania - Min 10 Photos Total

    Criterion: Min 10 Photos Total

  • Medium GBP Check: Pennsylvania - Team Photos

    Criterion: Team Photos

  • Medium GBP Check: New York - Secondary Categories Complete

    Criterion: Secondary Categories Complete

  • Medium GBP Check: California - Team Photos

    Criterion: Team Photos

  • Medium GBP Check: New York - Claimed and Verified

    Criterion: Claimed and Verified

  • Medium GBP Check: Maryland - NAP Exact Match

    Criterion: NAP Exact Match

  • Medium GBP Check: Pennsylvania - Posts Recent (last 30 days)

    Criterion: Posts Recent (last 30 days)

  • Medium GBP Check: Virginia - Cover Photo

    Criterion: Cover Photo

  • Medium GBP Check: Colorado - Hours Current (incl. Holidays)

    Criterion: Hours Current (incl. Holidays)

  • Medium GBP Check: Pennsylvania - Review Volume

    Criterion: Review Volume

  • Medium GBP Check: Maryland - Min 10 Photos Total

    Criterion: Min 10 Photos Total

  • Medium GBP Check: Washington - Min 10 Photos Total

    Criterion: Min 10 Photos Total

  • + 110 more in Airtable
► NAP Audit 112 Per-location Name, Address, Phone consistency
  • Low NAP Audit: California on Facebook

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Pennsylvania on Yellow Pages

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Virginia on Yelp

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Colorado on Facebook

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: New York on Vitals

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: New York on Yellow Pages

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: New York on Insurance Provider Directory

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Virginia on Zocdoc

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Virginia on WebMD

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Washington on Yellow Pages

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Maryland on Other

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Washington on Other

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Virginia on Vitals

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: California on Google Business Profile

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Colorado on Vitals

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Washington on Chamber of Commerce

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Colorado on Apple Maps

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: California on Vitals

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Virginia on Website

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Maryland on Apple Maps

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Colorado on Insurance Provider Directory

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Maryland on WebMD

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Maryland on Google Business Profile

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: California on Yellow Pages

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Colorado on Chamber of Commerce

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Virginia on Chamber of Commerce

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Maryland on Website

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Virginia on Insurance Provider Directory

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Washington on Facebook

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • Low NAP Audit: Virginia on RateMDs

    All fields match.

    Business: (blank) | Address: (blank) | Phone: (blank) | URL: (blank)

  • + 82 more in Airtable
► Citation Gaps 91 Missing or inconsistent directory listings per location
  • Medium Citation Gap: Washington - Chamber of Commerce (Local)
  • High Citation Gap: Colorado - Zocdoc (Healthcare)
  • High Citation Gap: Washington - Apple Maps (General)
  • High Citation Gap: California - Insurance Provider Directory (Healthcare)
  • Medium Citation Gap: Maryland - RateMDs (Healthcare)
  • High Citation Gap: Pennsylvania - Yelp (General)
  • Medium Citation Gap: New York - Facebook (General)
  • Medium Citation Gap: California - Facebook (General)
  • High Citation Gap: Pennsylvania - Insurance Provider Directory (Healthcare)
  • Low Citation Gap: Pennsylvania - Yellow Pages (General)
  • High Citation Gap: California - Apple Maps (General)
  • High Citation Gap: Colorado - Apple Maps (General)
  • Medium Citation Gap: New York - RateMDs (Healthcare)
  • Low Citation Gap: Maryland - Yellow Pages (General)
  • Medium Citation Gap: Pennsylvania - Facebook (General)
  • High Citation Gap: Pennsylvania - Hospital System Directory (Healthcare)
  • High Citation Gap: Washington - Yelp (General)
  • High Citation Gap: Pennsylvania - WebMD (Healthcare)
  • High Citation Gap: Pennsylvania - Bing Places (General)
  • Medium Citation Gap: California - RateMDs (Healthcare)
  • High Citation Gap: Pennsylvania - Zocdoc (Healthcare)
  • High Citation Gap: New York - Hospital System Directory (Healthcare)
  • Low Citation Gap: Washington - Yellow Pages (General)
  • High Citation Gap: Maryland - Apple Maps (General)
  • Low Citation Gap: California - Yellow Pages (General)
  • High Citation Gap: Maryland - WebMD (Healthcare)
  • High Citation Gap: Maryland - Healthgrades (Healthcare)
  • Low Citation Gap: New York - Yellow Pages (General)
  • High Citation Gap: Pennsylvania - Vitals (Healthcare)
  • High Citation Gap: Washington - Zocdoc (Healthcare)
  • + 61 more in Airtable

Page Inventory

75 page actions

PageActionScopePriorityRiskTraffic
Disability Counseling
 Move Both Medium Unknown -
Glendale
 Build Both Medium Unknown -
Infertility & Family Planning
 Keep SEO only Medium Unknown -
Conejo Valley
 Build Both Medium Unknown -
Colorado (state hub)
 Needs Decision Excluded Medium Unknown -
Privacy Policy
 Move Both Medium Unknown -
Patient Referral Form
https://rowancenterla.com/about/patient-referral-form/
 Move Both Medium Unknown -
Rehabilitation Psychology
 Move Both Medium Unknown -
Towson
 Build Both Medium Unknown -
Beverly Hills & West LA
 Build Both Medium Unknown -
Depression Therapy
https://rowancenterla.com/depression-therapy/
 Protect SEO only Medium Unknown -
Adult Autism Therapy
https://rowancenterla.com/adult-autism-therapy/
 Keep SEO only Medium Unknown -
California (state hub)
https://rowancenterla.com/locations/california/
 Needs Decision Excluded Medium Unknown -
Pain Management
 Keep SEO only Medium Unknown -
Psychological Assessment
 Keep SEO only Medium Unknown -
Mindfulness-Based
 Keep SEO only Medium Unknown -
Terms of Use
 Keep SEO only Medium Unknown -
Cancer Support
 Keep SEO only Medium Unknown -
Sensorimotor Psychotherapy
 Protect SEO only Medium Unknown -
[Pennsylvania]
 Needs Decision Excluded Medium Unknown -
Aurora
 Build Both Medium Unknown -
Insomnia & Sleep
 Keep SEO only Medium Unknown -
Los Angeles (optional)
 Build Both Medium Unknown -
[Colorado]
 Needs Decision Excluded Medium Unknown -
[New York]
 Needs Decision Excluded Medium Unknown -
CBT
https://rowancenterla.com/cognitive-behavioral-therapy/
 Keep SEO only Medium Unknown -
Burbank (office)
 Build Both Medium Unknown -
Online Therapy
 Keep SEO only Medium Unknown -
The Rowan Way
https://rowancenterla.com/about/the-rowan-way/
 Move Both Medium Unknown -
Therapists (hub)
https://rowancenterla.com/therapists/
 Build Both Medium Unknown -
San Fernando Valley
 Build Both Medium Unknown -
Washington + Seattle
 Needs Decision Excluded Medium Unknown -
Mission & Values
https://rowancenterla.com/about/mission-vision-values/
 Move Both Medium Unknown -
Chronic Illness
 Keep SEO only Medium Unknown -
FAQs
https://rowancenterla.com/about/faqs/
 Move Both Medium Unknown -
Rochester
 Build Both Medium Unknown -
Careers Application
 Keep SEO only Medium Unknown -
Home
rowancenterla.com/
 Protect SEO only Medium Unknown -
Pasadena & East LA
 Build Both Medium Unknown -
Child & Family Therapy
 Keep SEO only Medium Unknown -
Contact
 Keep SEO only Medium Unknown -
[Maryland]
 Needs Decision Excluded Medium Unknown -
Virginia + Fairfax
 Needs Decision Excluded Medium Unknown -
[Modalities]
 Needs Decision Excluded Medium Unknown -
Affordable Therapy
 Keep SEO only Medium Unknown -
Privacy Policy
https://rowancenterla.com/about/privacy-policy/
 Move Both Medium Unknown -
About Rowan (hub)
https://rowancenterla.com/about/
 Build Both Medium Unknown -
Individual Bios x26
https://rowancenterla.com/therapists/{slug}/
 Keep SEO only Medium Unknown -
Grief & Loss
 Keep SEO only Medium Unknown -
Humanistic Existential
 Keep SEO only Medium Unknown -

Showing first 50 of 75. Full list in Airtable.

Priority Matrix

Ordered action items

  1. Update second location GBP website URL to its location page

    Impact: High Effort: High

  2. Compress hero images and convert to WebP format

    Impact: Critical Effort: High

  3. Create state and city-level SEO landing pages

    Impact: High Effort: Low

  4. Expand service page content to 800+ words with clinical depth

    Impact: Critical Effort: Low

  5. Fix duplicate H1 on homepage

    Impact: Medium Effort: High

  6. Write meta descriptions for 9 pages that have none

    Impact: Critical Effort: High

  7. Establish weekly GBP posting cadence and Q&A monitoring

    Impact: Medium Effort: Medium

  8. Resolve redirect chain on old blog URL

    Impact: Low Effort: High

  9. Add MedicalBusiness and Physician schema markup

    Impact: Critical Effort: High

  10. Add 'reviewed by' attribution to clinical content pages

    Impact: Medium Effort: High

  11. Add authoritative citations to all clinical content pages

    Impact: High Effort: Medium

  12. Build backlinks from medical associations and institutions

    Impact: Critical Effort: Low

  13. Claim missing directory listings on Zocdoc, Vitals, and RateMDs

    Impact: Medium Effort: High

  14. Rewrite second location page with unique content

    Impact: High Effort: Medium

  15. Add descriptive alt text to 17 images missing it

    Impact: Medium Effort: High

  16. Add license numbers to provider bio pages

    Impact: Low Effort: High

  17. Fix NAP inconsistencies on Yelp, Healthgrades, and Vitals

    Impact: High Effort: High

  18. Upload additional GBP photos to reach 10+ per location

    Impact: Low Effort: High