Initial baseline

This is the starting point we measured before any work began. Monthly updates will show progress from here.

Initial audit baseline

Rowan Center Initial Audit Baseline

Monitoring

Executive summary

Initial baseline created during migration from the original SEO portal base.

Work completed

Initial audit and portal migration prepared.

Results

Baseline ready for future monthly comparison.

Risks

Open risks should be reviewed and normalized after migration.

Next month focus

Confirm priorities, open decisions, and monthly reporting cadence.

Metrics

Performance snapshot

Technical health

Overall Optimization Score

38
+New

Composite audit score out of 100. Reflects the gap between organic authority and local conversion readiness.