Full SEO Audit May 2026

Core service pages not ranking for primary commercial terms - 'anxiety therapy' (pos. 62), 'depression therapy' (pos. 61)

Your anxiety and depression therapy pages are buried on page 6 of Google, nationally. These are the terms people search when they are ready to find a therapist - 18,100 and 12,100 monthly searches respectively. The practice is not getting any of that traffic. Meanwhile you rank #3 for 'doom scrolling' which sends readers, not patients. Your commercial pages need the same content investment your blog posts have received.

83% of all traffic concentrated in 4 blog posts - high business continuity risk

Four articles - doom scrolling, bed rotting, visualization, and 'what does a psychologist do' - drive 83% of your website traffic. If any of these pages loses ranking (algorithm update, competitor, or Google using your content for AI answers instead of sending clicks), you lose most of your web presence overnight.

Teletherapy page not capitalising on national reach - 'online therapy' (27,100 monthly searches) not targeted

You offer teletherapy across multiple states, which is a genuine competitive advantage over single-location practices. But 'online therapy' gets 27,100 searches per month nationally and your teletherapy page is not competing for it. For a practice that can serve patients in seven states without requiring them to travel, ranking for telehealth terms is a major untapped opportunity - and one that's more achievable than competing with large local directories for in-person terms.

High-traffic blog posts have no in-content CTAs - the only 'Book' button is in the sticky header, not connected to the article topic

Your doom scrolling article gets thousands of visitors a month. Someone reading about doom scrolling and anxiety is precisely the kind of person who might book a therapy appointment - but there is nothing in the article body connecting what they are reading to your services. The only 'Book a Free Consultation' button is in the top navigation bar, which readers tune out. A contextual CTA mid-article and at the end, tied to the topic ('Struggling with doom scrolling habits? Our therapists can help - book a free call'), would meaningfully improve conversion.

Navigation items 'Therapy Services', 'Team', and 'About' link to # - no crawlable parent pages exist

Your main navigation has dropdown menus but the top-level items (Therapy Services, Team, About) don't link to any real page - they just say '#'. This means Google can't find a Therapy Services hub page or an About page through normal crawling. You're losing a significant opportunity to build topical authority with dedicated hub pages that link down to all your services and team members.

Not listed in key therapy directories - Psychology Today, TherapyDen, GoodTherapy

Your practice is missing from the major online therapy directories that both potential clients and Google rely on. Psychology Today alone has a Domain Authority of 91 and sends high-quality niche backlinks to listed practices. Getting listed is quick and delivers both referral traffic and SEO authority - this is one of the fastest link-building wins available.

CBT page ranks 24th for a 12,100/month keyword - wrong content format for commercial search intent

Your CBT (Cognitive Behavioral Therapy) page currently ranks 24th - page 3 - for a keyword searched 12,100 times a month. At that position you're getting essentially zero traffic from it. Two problems are compounding here: the page reads like a blog article ("How Does Cognitive Behavioral Therapy Work? A Guide...") rather than a service page, which doesn't match what Google wants to show for people searching for CBT therapy. And it's competing against established psychology organisations (APA, NAMI, Psychology Today) with far more authority on a generic term. The fix is to restructure this as a proper service page for "CBT therapy in Los Angeles" targeting the local commercial intent, not the generic national educational term.

7 near-identical location pages risk Google doorway page penalty and suppress domain-wide quality signals

You have 7 city-specific anxiety therapy pages (Burbank, North Hollywood, Encino, Beverly Hills, West Hollywood, Westlake Village, Thousand Oaks) that together only attract about 400 monthly searches. More importantly, these pages appear to use the same template with just the city name changed - which Google actively penalises as "doorway pages." This can suppress rankings across your entire site, not just those individual pages. Each location page needs genuinely unique content: local office details, therapist bios serving that area, neighbourhood context, and location-specific service information.