Executive Summary

Rowan Psychology

Data from May 24, 2026 rowancenterla.com

Prepared for Rowan Psychology Date May 24, 2026

SEO Audit Summary

how you show up in search, and what to prioritize next

rowancenterla.com
38
Overall

Overall optimization score

Your blog has real organic authority, but almost none of that visibility is reaching the pages that actually bring in patients. Two of your seven locations have no Google Business Profile at all. The five that do have nearly zero reviews, photos from years ago, and no posting activity. You have the raw ingredients for local search growth; they're just not wired together yet.

Overall score: 38/100, where you stand by category

  • Blog and Content 72/100

    The blog has real authority with broad coverage across behavioral health topics. Organic trust takes time to build and Rowan already has it. Connect that content to pages that convert visitors into booked appointments.

  • AI Search and Entity 79/100

    AI Search Health sits at 79% with 59 mentions and 562 citations. The gap is entity quality: models often conflate Rowan Center with Rowan University's psychiatry program.

  • Website Structure 35/100

    City pages exist across California and other states. Some need merging and stronger local signals, but this is optimization work, not a rebuild from scratch.

  • Location and Service Pages 24/100

    Core service pages are not ranking for primary commercial terms. The geographic footprint becomes a growth engine once each location page is detailed enough for Google.

  • Google Maps and Business Profiles 18/100

    Colorado and Pennsylvania have no GBP. Existing profiles have almost no reviews, no recent posts, and stale photos.

Top 3 critical findings

  1. Two locations have no Google Business Profile. Colorado and Pennsylvania both have physical offices, but neither has a GBP listing. If someone in Aurora or Bala Cynwyd searches for a therapist, you don't show up. At all.

    Invisible in 2 of 7 Markets

  2. Almost no reviews, no posts, stale photos. Your Burbank location has one review. Every other location has zero. None of your profiles have posted anything, and the newest photo on most of them is over a year old. Google reads that as "this business isn't really active here."

    Suppressed Map Pack Visibility

  3. The blog is doing all the heavy lifting. Your location and service pages aren't ranking for the searches that turn into appointments. The site attracts people who are learning, but not enough people who are ready to book.

    Traffic Without Conversions

Top 3 wins

  1. The blog has real traction. You're generating organic traffic with broad coverage across behavioral health topics. That authority already exists. The next step is connecting it to the pages that actually convert.

    Existing Organic Authority

  2. Seven offices across six states. Most practices in this space have two or three locations. You have seven, which is a massive local SEO surface area once the profiles and pages catch up to the footprint.

    Multi-Market Growth Potential

  3. You already built the city pages. California alone has dozens of them. Many need pruning and a few need to be merged, but the structural work is done. We don't have to start from scratch.

    Geographic Page Infrastructure Projected Impact +60-80% Estimated local search visibility increase within 90 days once GBP profiles are set up, reviews start coming in, and the city pages are consolidated. Colorado and Pennsylvania should go from zero to visible within 30 days of profile creation alone. Recommended Next Step Get Colorado and Pennsylvania on Google, and start generating reviews at every location. Phase 1 covers the two missing GBP listings, fresh photos and posts for the existing five, and a review solicitation workflow. No dev work needed. This can start now.

+60-80%

Estimated local search visibility increase within 90 days once GBP profiles are set up, reviews start coming in, and the city pages are consolidated. Colorado and Pennsylvania should go from zero to visible within 30 days of profile creation alone.

Recommended next step

Get Colorado and Pennsylvania on Google, and start generating reviews at every location.

Phase 1 covers the two missing GBP listings, fresh photos and posts for the existing five, and a review solicitation workflow. No dev work needed. This can start now.

Prepared by Tabatha, Twinning Pros

Supporting metrics

SEO Health Scores

38
Overall

Organic Performance via SEMrush

Est. Monthly Traffic 2,800
Total Keywords 1,770
Top 10 Keywords 57
Top 3 Keywords 29

Authority & Backlinks via SEMrush

Authority Score 29/100
Referring Domains 457
Total Backlinks 1,700

Technical Notes

Show details

Semrush data (May 2026): 2,800 monthly organic sessions, 1,770 ranking keywords, $3.4K traffic value, 438 referring domains, 1,600 total backlinks.

Semrush Site Audit crawled 1,878 pages. 695 pages missing meta descriptions (39% of crawlable pages). 796 pages with title tags exceeding 60 characters. 101 slow-loading pages. 194 broken external links. 154 orphaned sitemap pages. 173 pages with only 1 internal link.

Core Web Vitals: LCP mobile 3.2s (needs improvement), LCP desktop 1.8s, CLS mobile 0.04, INP mobile 190ms (borderline). CLS and INP desktop both pass.

Schema: BreadcrumbList on 1,795 pages (95.6%), Article on 1,680 pages (89.5%), Open Graph and Twitter Cards on 1,795 pages. No MedicalBusiness, Physician, LocalBusiness, or FAQPage schema on any page. Site Name schema on 2 pages only.

Backlinks: 0 medical/healthcare domains (0%), 35 local/regional (8%), 380 general authority/directory (87%), 23 low quality/spam (5%). Two gambling-related backlinks flagged for disavow.

Local SEO: 5 of 7 locations have GBP listings. Colorado and Pennsylvania have no profiles. Burbank has 1 review, all others have 0. No posts on any profile. Most photos are 1-3 years old.

E-E-A-T: Provider bios omit license numbers. No "reviewed by" attribution on clinical content. Zero citations to authoritative medical sources. No topic cluster architecture. Second location page is 90% duplicate content.

Competitor (Peak Psych Services): ~8,500 monthly traffic (~2.5x gap), 4.8 GBP rating with 127 reviews, full schema implementation, strong local pack presence across multiple markets.