High-traffic blog posts have no in-content CTAs - the only 'Book' button is in the sticky header, not connected to the article topic
Your doom scrolling article gets thousands of visitors a month. Someone reading about doom scrolling and anxiety is precisely the kind of person who might book a therapy appointment - but there is nothing in the article body connecting what they are reading to your services. The only 'Book a Free Consultation' button is in the top navigation bar, which readers tune out. A contextual CTA mid-article and at the end, tied to the topic ('Struggling with doom scrolling habits? Our therapists can help - book a free call'), would meaningfully improve conversion.
Recommended action
Add a warm, topic-connected CTA block to every high-traffic blog post. Place it once mid-article and once at the end. The language should connect to what the reader just read. For doom scrolling: 'If your phone habits are affecting your mental health, our licensed psychologists specialize in exactly this. Book a free 15-minute consultation.' Include a photo of a therapist, the phone number, and a button to /contact/#schedule-consult.
CBT page ranks 24th for a 12,100/month keyword - wrong content format for commercial search intent
Your CBT (Cognitive Behavioral Therapy) page currently ranks 24th - page 3 - for a keyword searched 12,100 times a month. At that position you're getting essentially zero traffic from it. Two problems are compounding here: the page reads like a blog article ("How Does Cognitive Behavioral Therapy Work? A Guide...") rather than a service page, which doesn't match what Google wants to show for people searching for CBT therapy. And it's competing against established psychology organisations (APA, NAMI, Psychology Today) with far more authority on a generic term. The fix is to restructure this as a proper service page for "CBT therapy in Los Angeles" targeting the local commercial intent, not the generic national educational term.
Recommended action
Restructure the page as a CBT service page targeting "cognitive behavioral therapy Los Angeles" and related local terms. Rename URL to /cognitive-behavioral-therapy-los-angeles/. Rewrite content to: (1) lead with what CBT treats and who it helps in your practice, (2) explain the approach in 500–800 words, (3) describe what CBT sessions at Rowan Center look like specifically, (4) include therapist credentials, (5) add CTA blocks throughout. Retain the educational content but frame it around the practice. Add local business schema.
7 near-identical location pages risk Google doorway page penalty and suppress domain-wide quality signals
You have 7 city-specific anxiety therapy pages (Burbank, North Hollywood, Encino, Beverly Hills, West Hollywood, Westlake Village, Thousand Oaks) that together only attract about 400 monthly searches. More importantly, these pages appear to use the same template with just the city name changed - which Google actively penalises as "doorway pages." This can suppress rankings across your entire site, not just those individual pages. Each location page needs genuinely unique content: local office details, therapist bios serving that area, neighbourhood context, and location-specific service information.
Recommended action
Audit each location page for content uniqueness. Add: (1) specific therapist bios serving that neighbourhood, (2) office address and local transit info, (3) 2-3 paragraphs of locally relevant context (e.g., commute from Burbank, specific concerns of that community). Minimum 800 words of genuinely differentiated content per page. Consolidate or noindex any pages you cannot differentiate.
ACT service page is 1,400 words and ranks 13th for a 14,800/month keyword - needs major expansion to break top 10
Your Acceptance and Commitment Therapy (ACT) page currently ranks 13th on Google for a keyword searched 14,800 times a month - that's page 2, getting almost zero clicks. The page is also only 1,400 words, which is too thin to compete with the in-depth resources Google is currently ranking above you. This is your highest-traffic service term with any existing traction and the biggest content opportunity on the site. A proper expansion - covering ACT theory, what sessions look like, who it helps, clinical evidence, and FAQs - could move this page into the top 5 for one of the most-searched therapy terms in your category.
Recommended action
Expand the ACT page to 3,000–4,000 words covering: (1) what ACT is and the six core processes, (2) what sessions look like in practice, (3) conditions ACT treats effectively, (4) clinical evidence and outcomes, (5) ACT vs. CBT comparison section, (6) FAQ block targeting related questions (e.g., "how long does ACT therapy take"), (7) author bio with therapist credentials. Add FAQ schema markup. Target secondary keywords: "ACT therapy for anxiety," "acceptance and commitment therapy for depression," "ACT therapist Los Angeles."