Conversion

Rowan Psychology

Overall Score

38/100

Critical Issues

16

High Priority

2

Total Issues

18

Conversion Signals

CTA coverage, intent alignment, and content-to-conversion gaps are assessed during the audit. Findings appear below. To surface stat cards here, populate pagesMissingCta and intentMismatch in the audit record.

Issues: Conversion

Critical

Viral content drives traffic but no pathway to booking - content is not converting readers to patients

Your doom scrolling and bed rotting articles rank in the top 5 for millions of potential readers. But once someone lands on that page, there is no clear next step to book an appointment with your practice. You are essentially doing free public education without capturing any of the business value. Every unoptimized article is a missed patient referral.