Not listed in key therapy directories - Psychology Today, TherapyDen, GoodTherapy
Your practice is missing from the major online therapy directories that both potential clients and Google rely on. Psychology Today alone has a Domain Authority of 91 and sends high-quality niche backlinks to listed practices. Getting listed is quick and delivers both referral traffic and SEO authority - this is one of the fastest link-building wins available.
Recommended action
Submit listings to Psychology Today, TherapyDen, GoodTherapy, Open Path Collective, and NAMI's provider directory. Ensure name, address, and phone number (NAP) are identical to your Google Business Profile on every listing.
Authority Score of 29/100 is below the competitive threshold for ranking on commercial therapy terms in LA
Your website's Authority Score sits at 29/100 - the "Weak" tier. For a competitive market like mental health in Los Angeles, practices ranking on the first page for high-value commercial terms typically have Authority Scores above 40–50. This gap means Google is currently ranking competitors above you even when your content is more relevant and your practice is a better fit.
Recommended action
Launch a sustained link building campaign targeting mental health publications, local LA news outlets, and professional associations. Prioritise: (1) HARO / journalist outreach for expert mental health commentary, (2) guest posts on wellness and psychology publications, (3) partnerships with complementary LA health practices for cross-links.
High-traffic blog earns almost no backlinks - passive content approach losing authority ground to competitors
Your blog drives the majority of your site traffic with strong articles on ACT therapy, anxiety, and teletherapy - yet this content earns almost no inbound links from other websites. These are exactly the topics mental health publications, wellness blogs, and university psychology departments link to. Without active outreach, the links that should be coming in aren't, while competitors are building authority through PR and content partnerships.
Recommended action
Identify the 3–5 highest-traffic blog posts and run a 60-day email outreach campaign to mental health bloggers, wellness publications, and university psychology departments. Create one data-driven study or therapist survey per quarter as a permanent link asset. Repurpose existing blog content for guest post pitches.