Backlinks & Authority

Rowan Psychology

Overall Score

38/100

Critical Issues

16

High Priority

2

Total Issues

18

Link Profile via SEMrush

Authority Score

29/100

Referring Domains

457

Total Backlinks

1,700

Follow Links

538

Follow Rate

32%

Toxic Score

Medium

Issues: Backlinks & Authority

Critical

Not listed in key therapy directories - Psychology Today, TherapyDen, GoodTherapy

Your practice is missing from the major online therapy directories that both potential clients and Google rely on. Psychology Today alone has a Domain Authority of 91 and sends high-quality niche backlinks to listed practices. Getting listed is quick and delivers both referral traffic and SEO authority - this is one of the fastest link-building wins available.

High

Authority Score of 29/100 is below the competitive threshold for ranking on commercial therapy terms in LA

Your website's Authority Score sits at 29/100 - the "Weak" tier. For a competitive market like mental health in Los Angeles, practices ranking on the first page for high-value commercial terms typically have Authority Scores above 40-50. This gap means Google is currently ranking competitors above you even when your content is more relevant and your practice is a better fit.

High

High-traffic blog earns almost no backlinks - passive content approach losing authority ground to competitors

Your blog drives the majority of your site traffic with strong articles on ACT therapy, anxiety, and teletherapy - yet this content earns almost no inbound links from other websites. These are exactly the topics mental health publications, wellness blogs, and university psychology departments link to. Without active outreach, the links that should be coming in aren't, while competitors are building authority through PR and content partnerships.