AI Search & Entity

Analyst Note

Entity disambiguation issue: AI models frequently conflate Rowan Center for Psychological Wellness with Rowan University’s affiliated psychiatry program (Rowan Psychiatry and Behavioral Medicine). The top-performing topic in AI visibility is the university program, not the practice. A significant portion of the 562 citations likely include misattributed mentions. Clarifying the brand entity across the site, schema, and authoritative sources should be a priority to ensure AI-generated answers reference the correct practice.