Organic Visibility

Rowan Center LA · 2 findings

Critical

Core service pages not ranking for primary commercial terms - 'anxiety therapy' (pos. 62), 'depression therapy' (pos. 61)

Your anxiety and depression therapy pages are buried on page 6 of Google, nationally. These are the terms people search when they are ready to find a therapist - 18,100 and 12,100 monthly searches respectively. The practice is not getting any of that traffic. Meanwhile you rank #3 for 'doom scrolling' which sends readers, not patients. Your commercial pages need the same content investment your blog posts have received.

Recommended action

Treat each core service page (anxiety, depression, trauma, ADHD) as a content project, not just a brochure. Each page needs: 1,500+ words covering the condition, your approach, what a first session looks like, and FAQs. Internally link from every relevant blog post to the appropriate service page. Build topical authority around each condition with supporting blog content.

Owner: SEO Timing: Phase 1 (0-30 days) Source: SEMrush + Manual review
Critical

83% of all traffic concentrated in 4 blog posts - high business continuity risk

Four articles - doom scrolling, bed rotting, visualization, and 'what does a psychologist do' - drive 83% of your website traffic. If any of these pages loses ranking (algorithm update, competitor, or Google using your content for AI answers instead of sending clicks), you lose most of your web presence overnight.

Recommended action

Diversify traffic across more pages: develop content clusters around your core specialties (ACT, anxiety, ADHD, trauma), optimize service pages for informational intent at the top of the funnel, and build internal linking from blog posts to service pages to distribute authority.

Owner: SEO Timing: Phase 1 (0-30 days) Source: SEMrush