Teletherapy page not capitalising on national reach - 'online therapy' (27,100 monthly searches) not targeted
You offer teletherapy across multiple states, which is a genuine competitive advantage over single-location practices. But 'online therapy' gets 27,100 searches per month nationally and your teletherapy page is not competing for it. For a practice that can serve patients in seven states without requiring them to travel, ranking for telehealth terms is a major untapped opportunity - and one that's more achievable than competing with large local directories for in-person terms.
Recommended action
Overhaul the /teletherapy-services/ page to target 'online therapy' and 'teletherapy' nationally. List every state where you are licensed to practice. Add FAQ content around telehealth: how sessions work, what platform you use, whether insurance covers it. Target 'online therapist [state]' variations for each state you serve. This page should be the strongest-performing page on the site given your multi-state footprint.
367 keywords ranking positions 11-20 - 96,900 monthly searches just off page 1
You are tantalisingly close to page 1 for 367 keywords. Combined, these terms get 96,900 searches a month. The biggest individual opportunities are 'acceptance and commitment therapy' (14,800 searches, position 13), 'what is a psychologist' (6,600, position 18), and 'therapist vs psychologist' (6,600, position 16). A targeted push on these pages could realistically double your organic traffic.
Recommended action
Identify the page ranking for each keyword cluster. Strengthen each page with: updated content length, FAQ section targeting related questions, more specific H2 structure, internal links from authoritative pages, and 1-2 external links to credible sources. Prioritize ACT and therapist vs psychologist pages first.
Acceptance and Commitment Therapy (ACT) - 14,800 monthly searches, ranking position 13, no dedicated service page
ACT is one of your core therapeutic specialties and 14,800 people search for it every month. You are currently ranking 13th - which means most of those searchers don't see you. You don't appear to have a dedicated ACT service page; the ranking comes from a general blog post. A proper service page targeting this term could move you from page 2 to page 1.
Recommended action
Create a dedicated Acceptance and Commitment Therapy service page with: clear explanation of ACT, what it treats, what sessions look like, your therapists' ACT training, patient FAQs, and a booking CTA. Interlink from existing ACT-related blog content to pass authority to the new page.