Phase 1: 0-30 Days
Core service pages not ranking for primary commercial terms - 'anxiety therapy' (pos. 62), 'depression therapy' (pos. 61) SEO 83% of all traffic concentrated in 4 blog posts - high business continuity risk SEO Teletherapy page not capitalising on national reach - 'online therapy' (27,100 monthly searches) not targeted SEO High-traffic blog posts have no in-content CTAs - the only 'Book' button is in the sticky header, not connected to the article topic SEO Navigation items 'Therapy Services', 'Team', and 'About' link to # - no crawlable parent pages exist Dev Not listed in key therapy directories - Psychology Today, TherapyDen, GoodTherapy PM CBT page ranks 24th for a 12,100/month keyword - wrong content format for commercial search intent SEO 7 near-identical location pages risk Google doorway page penalty and suppress domain-wide quality signals SEO Viral content drives traffic but no pathway to booking - content is not converting readers to patients SEO No state-level location landing pages for California - every other state served has one, the primary market does not SEO Anxiety service page targets 'anxiety treatment' - the target keyword 'anxiety therapy' gets 3x more searches SEO ACT service page is 1,400 words and ranks 13th for a 14,800/month keyword - needs major expansion to break top 10 SEO Dozens of navigation links render as the letter 'E' - broken icon font creating meaningless anchor text sitewide Dev 367 keywords ranking positions 11-20 - 96,900 monthly searches just off page 1 SEO Service pages have no structured data - blog posts have schema but the pages Google should rank for services do not Dev Acceptance and Commitment Therapy (ACT) - 14,800 monthly searches, ranking position 13, no dedicated service page SEO Authority Score of 29/100 is below the competitive threshold for ranking on commercial therapy terms in LA SEO High-traffic blog earns almost no backlinks - passive content approach losing authority ground to competitors SEO