75 pages across 8 groups. Each card shows the SEO status: Build (new), Move (URL change), Keep, Protect, Redirect, Noindex, or Remove.
Top-of-funnel entry points and the conversion path for branded and non-branded traffic; collapsing these would tank direct lead flow and homepage authority.
Trim homepage links from 102 to ~30.
Absorbs /free-consultation/.
Trust and credibility pages users visit before booking; light SEO weight but high last-click conversion influence.
New hub for practice-info pages.
Absorbs /contract-therapist-job/ and /group-therapist-landing-page/.
Absorbs /forms/.
Highest-intent informational queries in the practice; each page is the canonical answer for a service category and feeds therapist bookings.
Top performer. Absorbs neighborhood pages.
Absorbs duplicates.
High-conversion. Internal-link from all ADHD blog posts.
+16 visits, rising.
Absorbs 3 duplicates.
Absorbs 2 duplicates.
Absorbs 2 duplicates.
+25 visits, rising.
Absorbs 7 duplicates.
Canonical. Absorbs 2 duplicates.
Absorbs duplicates + state variants.
+57 visits, rising.
+31 visits, rising.
Long-tail specialty queries (anxiety, trauma, couples) that capture nuanced intent the broader Therapy Services pages cannot rank for.
New hub for clinical specialty fields.
Absorbs /healthy-lifestyle-development/, /stress-management/.
Name + city searches drive the majority of qualified bookings; each bio is a canonical entity page Google trusts as the answer to a person query.
New landing hub. Biggest single E-E-A-T improvement on the site.
Existing bio pages. Add state license # on each.
Local pack rankings for city + service queries; each page is geographically optimized and feeds into Google Business Profile signals.
State landing with links to Burbank + 6 LA-area service areas.
FLAGSHIP. Real address, photos, in-person + telehealth. Full E-E-A-T.
Anchors Thousand Oaks, Westlake Village, Agoura Hills. ~200K pop.
Entertainment industry, high-net-worth, privacy-focused.
Academic/scientific. Caltech, JPL, Huntington Hospital.
Largest absorption. 12+ doorway URLs fold in. ~1M pop.
Largest Armenian-American community outside Armenia. 200K pop.
Optional city-wide page. Only build if unique content angle exists.
Expansion footprint into out-of-state markets; thin today but reserves the URL pattern as licensure grows.
Denver metro. 400K pop. No GBP exists yet.
Baltimore-area. 60K pop. GBMC, St Joseph Medical Center.
Upstate NY. 210K pop. URMC/Strong Memorial Hospital.
No GBP exists yet. Claim first.
1.5M pop. Penn, Jefferson, Drexel medical systems.
Main Line suburb. Premium demographic, healthcare/finance professionals.
DC metro / Northern Virginia. Gov/contractor demographic.
750K pop. Tech industry concentration.
Required pages for trust signals, compliance, and intake; not ranking targets but necessary infrastructure.